By Bryan Eaddy
One of the Best Free Amazon Marketplace Guides on the Web
When I started selling on Amazon Marketplace nearly two years ago, I hadn't conducted any intense research on internet marketing. I simply decided to list a few of my personal belongings out of curiosity; what happened afterward was truly inspiring. Many of the items began selling almost immediately (who says that capitalism can't be fun!). I was hooked from that moment on.
Although I’ve learned quite a bit about internet marketing since that faithful day, I can sincerely say that selling products on Amazon Marketplace continues to be one of the simplest ways to earn money online. The purpose of this guide is to provide you with tips and information on how to sell on Amazon Marketplace. If you utilize the information that’s out lined in this guide, you’ll increase your odds of making money with Amazon Marketplace on a consistent basis. I’ll continue to add information as it’s made available. I encourage you to bookmark this page for future reference as this guide is divided into 2 parts. So, if you’re ready to trade in some of your personal belongings for cash; and much more, let’s get started (free enterprise is great!).
Advantages to selling on Amazon Marketplace (and a few disadvantages)
As an online merchant or someone plans to become an online merchant, you could benefit in several ways by selling products through Amazon Marketplace. That's not to say that you won’t experience drawbacks in utilizing this approach; but in my experience, the advantages far out weight the disadvantages. In this section, we'll review some of the pros and cons of becoming a marketplace seller
Advantages:
1. Trust
Amazon launched its online store in 1995 and has since grown in to one of the most successful online ventures to date. Amazon consumers general feel safe in utilizing their services due to the company’s longevity.
2. Amazon Has a Great e-Business Infrastructure
In selling products on your own, you would need to build a process of communication that includes e-commerce software, security solutions, suppliers, inventory software, skilled employees, etc. Amazon has essentially done the work for your. By utilizing their infrastructure, your merchandise could potentially be viewed by millions of shoppers.
3. Increased Sales
Amazon.com has great selling power due to its recognizable name. They have a customer base of over 80 million active customers.
4. No Listing Fees for 3rd Party Sellers
Third party sellers, like Amazon Marketplace merchants, are sellers who promote products that aren’t dispatched or necessarily stocked by Amazon. In addition, merchants can setup a marketplace account for free.
5. Amazon offers a very reasonable Shipping Credit to help you cover your shipping cost.
6. Amazon Marketplace makes it possible for sellers to earn high profit margins.
7. Amazon is well positioned to weather a recession.
Disadvantages:
1. It’s Hard to Build Customer Loyalty
Amazon does not allow sellers to contact buyers directly. You must correspond with customers via your seller account on Amazon's website. So in essence, customers are buying from Amazon not you. However, you can increase your chances of creating customer loyalty by applying good customer service practices. This issue is covered in more detail in part to this guide.
2. Amazon provides limited support to third party sellers (you must supply the support).
3. You have to dispatch an order within two business days (this could actually be an advantage if handled correctly).
4. Depending on what you sell, Amazon's commission could be relatively high.
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